how it started —engineering builds it — creating makes it felt
It started with a phone camera and a hunch that the ideas in my head deserved to exist outside it. So I started cutting — hooks, edits, little stories — until the work got good enough that other people wanted it for their pages.
Engineering taught me to build systems that work. Editing taught me to make someone feel something in the first three seconds. The most interesting work lives exactly where those two meet.
Now I edit for other accounts and brands, quietly behind the scenes. Some of those reels travelled further than I ever expected. This is the half of me that ships on instinct.